Rosenblatt keeps Apple stock neutral, notes AI features suit 10% of iPhone sales By


On Tuesday, Rosenblatt Securities maintained a Neutral rating on Apple Inc. (NASDAQ:) with a steady price target of $196.00. The firm’s stance comes in light of observations made regarding Apple’s product base and technological advancements. The tech giant, known for its widespread iPhone sales, reportedly sells over 200 million iPhones annually and boasts an installed base of over 1 billion devices.

The focus of Rosenblatt’s commentary was on the premium segment of Apple’s iPhone lineup. It was noted that only about 10% of Apple’s vast installed base consists of the high-end iPhone 15 Pro and Pro Max models. These models are distinct in their utilization of Apple’s A17 Pro chip, a critical component for accessing the company’s latest AI features.

These AI features were a key part of Apple’s recent presentation at the Worldwide Developers Conference (WWDC), which took place on Monday. The A17 Pro chip enables these features, suggesting that the technology is exclusive to users of Apple’s most advanced iPhone models.

Rosenblatt’s comments underline the importance of technological innovation in Apple’s strategy, especially as it relates to the adoption of new features and the potential market impact of its high-end devices. The firm’s neutral outlook indicates a cautious but observant position on Apple’s stock performance moving forward.

In other recent news, Apple Inc. has been making significant strides in artificial intelligence (AI) and product development.

Barclays maintained its Underweight rating on Apple, despite the introduction of new software features at the Worldwide Developers Conference. JPMorgan reiterated its Overweight rating, citing the potential of AI upgrades to drive a hardware upgrade cycle. BofA Securities also maintained its Buy rating, highlighting the company’s advancements in AI and expectations of future iPhone models being AI-capable.

These developments come amidst criticisms from Tesla (NASDAQ:)’s CEO, Elon Musk, who threatened to ban Apple devices at his companies if Apple integrates OpenAI into its operating system. Despite this, Apple continues to leverage AI to rejuvenate iPhone sales, targeting its substantial user base of over 1 billion customers.

Analysts from D.A. Davidson and Wedbush Securities see this as an opportunity, predicting a significant iPhone upgrade cycle.

These are the recent developments in Apple’s journey.

InvestingPro Insights

According to the latest data from InvestingPro, Apple Inc. (NASDAQ:AAPL) boasts a robust market capitalization of $2.96 trillion, reflecting its significant presence in the global market. Investors monitoring Apple’s valuation metrics will note its current P/E ratio of 30.08, which is slightly reduced from the last twelve months as of Q2 2024, standing at 29.5. This could suggest the company’s earnings are stabilizing relative to its stock price. Additionally, Apple’s commitment to returning value to shareholders is evident, as it has raised its dividend for 13 consecutive years, with a recent dividend yield of 0.52% and a growth of 8.7% in the same period.

Two InvestingPro Tips that might be particularly relevant given the context of the article are: Apple’s status as a prominent player in the Technology Hardware, Storage & Peripherals industry, which aligns with the discussion of their A17 Pro chip and its impact on the adoption of AI features. Furthermore, the fact that Apple has maintained dividend payments for 13 consecutive years underscores the company’s financial stability and commitment to shareholders, which could be a comforting factor for investors considering Rosenblatt Securities’ neutral stance. For those interested in a deeper analysis, there are additional InvestingPro Tips available at To enhance your investing strategy, use the coupon code PRONEWS24 to get an additional 10% off a yearly or biyearly Pro and Pro+ subscription.

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